In today’s hyper-connected world, businesses must create positive relationships. To achieve this, they must build trust with their customers. People do business with companies they trust.
A company's website plays a crucial role in relationship building. Prospects form their first impression of a company on a website. Websites are the first place customers go to check credentials, reviews, and awards. If the website doesn’t offer a great user experience or has a low-quality design or outdated technology, a company may seem less than professional.
With relationships and trust, the same rules apply both in personal life and in business. To maintain a good relationship—one that’s successful, happy, healthy, and rich—people must work for it. Constantly. A good relationship with a website directly translates into a good relationship with customers.
