Our vision is to create an ecosystem that allow travel industry players to collaborate and support each other with our respective competitive advantages.
Our goal is to enable travel operators to transition into digital age and leverage their accumulated credential, experience and industry network to provide personalised service to the traveller community in a timely manner.
The digital marketer / growth hacker is one of key contributing roles that enable the undertaking of the digital transition journey for the travel agency and service operators in Hong Kong and South East Asia. Our team is comprised of industry experts with strong industry connection, digital transformation, travel operation, product and technology background. We are looking for someone who can help us to bring a focus and discipline with data-driven learning and improvement and also help our alliance partners in this region. We have a flexible schedule and working arrangements and open communication is a core value we treasure.
The Digital Marketer / Growth Hacker works across domain and collaborates closely with Business Development, Product, Technology and Operation to develop and implement strategy, measure and learn from feedback and further improve to build up a centre of excellence for growth which our company and our alliance partners can rely upon.
Responsibilities
- Choosing in accordance with the other departments which metrics/KPIs (Key Performance Indicators) to focus on
- Bringing traditional and creative ideas how to grow those KPIs
- A/B testing those ideas
- Analyzing the data and users’ feedback
- Exchanging ideas/data/feedback with other domains (Business Development, Product, Technology and Operation) in order to present results and make our service offering more user-centric
- Driving traffic to our website, landing pages, social media
- Working on a lean startup process
- Working with the AARRR Sales Metrics Diagram (Acquisition – Activation – Retention – Referral - Revenue)
- Prioritizing growth channels
- Optimizing channels
- Scaling and Automating the growth processes
- Creating viral growth
Experience/Skills
- Being data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics
- Being social and understanding users’ behavior. Having great customer relations and people skills
- Willing to learn
- A/B Testing and Data Analytics experience
- Editing and copywriting skills
- Not being scared of pivoting
- Knowledge about both inbound and outbound marketing
- Programming knowledge is advantageous (even wordpress or wix)
- Being performance and results-oriented
- Being curious and creative
- Being relentless in pursuit of growth
- Having experience with growth hackings tools such asOptimizely for A/B Testing, MailChimp or APSIS for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Hotjar for UX improvement, Hootsuite for social media management, Zapier to automate workflows...