Sleep may seem trivial, mundane and dull in today’s world so laden with stimulations and options. But sleep is nothing but. Severely compromising sleep will kill you. Depriving of sleep can permanently damage your brain. Yet, a distorted culture is celebrating the sacrifice of sleep in the hope of increased productivity. The same culture that values immediate returns over long term investments. The culture that cannot sustain.
We sleep everyday, because evolution over billions of years has clearly favored organisms that sleep. Sleep allows for recovery as well as growth. Nearly all living beings on earth exhibit some form of sleep-wake cycle. Unfortunately, our urban environments make it difficult for us to fulfill this fundamental need. As an infant, we slept in every little space we find, in every possible way we can. As we grew larger, and our responsibilities heavier, we find our body constantly tired, our mind exhausted. Yet it is so difficult to find a quiet, secure space for us to stretch our legs and sleep. All the new ‘designs’ and ‘technologies’ are supposed to better our lives. Ironically, today the things we care to charge most have become our phones. Just as we need electricity to recharge our phones, we need quality sleep to recharge our body and mind. Our culture that runs on caffeine and celebrates burning out is simply not sustainable. That is why we have created SLEEEP — a capsule hotel blending design, technology and humanity to promote a sustainable culture, one quality sleep at a time.
