Digital Marketing Manager | Prenetics
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Digital Marketing Manager Wanted

Full time

Hong Kong

Marketing

starting date : 2018-02-14

Prenetics might be able to provide a visa.

Description

Prenetics, an Alibaba-backed company with over US$50 million in funding is the #1 Hottest Startup in Hong Kong 2017 (HK Magazine) and #1 Health and Wellness Startup in Asia (TechinAsia). We combine DNA technology along with digital mobile solutions to create real lasting preventive health solutions to individuals across Asia.

About the role

Prenetics is seeking a Digital Marketing Manager to focus on developing and operating a cohesive ‘growth marketing engine’ that works to effectively utilize business intelligence, content, social, CRM, and other digital channels to optimally market and thereby grow the Prenetics user base within its B2B platform, as well as an upcoming Direct to Consumer e-commerce platform.

The ideal candidate will be passionate about health & wellness, thrive in working in a fast-growth startup environment and has a sound understanding of digital, including areas such as social (paid and organic), SEM, SEO, content, CRM, etc. He or she breathes analytics and data, is experienced working with tools such as Excel, Google Analytics and AdWords, and is eager to drive business results.

Responsibilities 

  • Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize conversions. 

  • Develop detailed digital campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, and schedule. 

  • Social media marketing: Content research, copywriting, liaison with creative team, KPI measurement 

  • Performance marketing: Supporting campaign management and optimization on Facebook/Instagram, AdWords etc.

  • Identifying trends and consumers insights, and optimize spend and performance based on the insights

  • Influencer marketing: Influencer identification and management

  • Brainstorming creative growth strategies

  • Planning, executing, and measuring experiments and A/B tests

  • Collaborating with internal teams to create website pages and to optimize user experience and conversion rates

Qualifications

  • Bachelor’s degree in Marketing, Business, Communications, or relevant field of study.

  • 2-3 years experience in a digital agency, media agency (digital focus), growth hacking, or paid acquisition experience at a startup

  • Experience with digital analytics techniques and technologies (i.e. Google Analytics, Excel, Supermetrics etc)

  • Interest in content development and copywriting for social and email campaigns

  • Excellent written and verbal communication skills: ability to communicate with confidence and strong logical reasoning to support own ideas

  • Ability to plan and execute performance marketing campaigns across digital channels including, paid search, email, marketing automation, content marketing, personalization and social media

  • Ability to think quickly and critically on a broad range of digital marketing topics across various verticals. Data-driven thinker.

  • Strong attention to detail, be flexible, consultative and able to work independently at a fast pace

  • Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible. 

We are Prenetics, our people make us who we are. 

If you are interested to apply, please submit a cover letter and resume. This role will have significant growth opportunities and offers an attractive salary plus options package. Find out more about us at prenetics.com 

You will be working with   Head of Marketing

Salary

Salary range / month :  Negotiable

Created on: 2018/02/06

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