All about KOLs and the growing creator economy!
All about KOLs and the growing creator economy!
Popared Limited is a key opinion leader (KOL) focused marketing agency that is developing an AI influencer relationship management marketing platform that connects brands and influencers to engage in influencer marketing campaigns. It is believed that influencer marketing will become an essential part of marketing strategies given the swift rise of eCommerce brands.
The platform allows brands to research relevant KOLs, specify marketing campaign requirements, make payments, and view post campaign analytics. It also provides social listening services for brands to stay on top of their competition and understand the latest influencer marketing trends in the rapidly changing digital landscape.