As we are growing, we would like to welcome you in a vibrant, engaged, young and multicultural team.
What we will trust you with, your responsibilities:
The Digital Marketing Manager is responsible for defining the overall digital and data strategy. This will include leveraging advanced analytics to help OnTheList achieve growth target.
What it takes:
Knowledge, experience and capabilities:
- Strong interpersonal/communication skills and high level of strategic thinking.
- Broad experience in marketing digital campaign development and execution.
- Deep-rooted understanding of an ever-changing digital landscape and advanced experience in project management.
- Broad experience with digital production process and technical nature of developing digital marketing initiatives.
- Ability to analyze, interpret, and report on analytical data in an understandable and articulate manner.
- Strong presentation and organizational skills.
Qualifications:
- Degree in Marketing, Communications, Retail, Digital or a related field. Master’s Degree / MBA a plus.
- 5+ years’ industry and / or relevant work experience.
- Fluent written and spoken English and Cantonese language skills.
Take a closer look at what the job entails:
- Define and lead the overall digital strategy, including which tools, activities and execution will deliver the best return to grow OnTheList database.
- Direct the strategic development of the CRM program to grow loyalty customers, traffic and conversion rate. Ensure successful planning, execution and follow up of this CRM strategy.
- Identify key drivers of retention (repeat visit) and loyalty and follow the premium program.
- Host/co-host regular & on-going meetings with co-founders to drive & track progress of program performance.
- Define and establish external resources and partners to service the global strategy.
- Analyse, monitor and maintain customer database for all marketing programs and initiatives.
- Manage, analyse and get the best return from the allocated budget.
- Leverage key digital analytics, SEO, SEM, Social Media to monitor success of digital campaigns and shape future strategies.
- Participate in ad hoc projects as assigned.
What we offer:
- Real partnership with co-founder to build the future of OnTheList
- Flexible working culture
- Bonus plan based on your success and our success
- Benefits plan (discount, health insurance program)
- Possibility to grow with the business, training and development programs.
To apply complete your application via OnTheList recruitment website:
https://www.frenchpulse.com/otl-digital-marketing