In recent years, the Instagram community has witnessed a boom in individual creators, many of whom create revision notes for sale on Instagram. Some of these pseudonymous individuals are high-achieving past candidates of the HKDSE public examination. However, the largely unregulated notes trading market means that student purchasers easily fall victim to under-qualified, unscrupulous yet anonymous sellers without recourse. To address this problem, NoteSity plays the important role of verifying sellers’ identity, qualifications as well as performing quality checks on their revision notes products before offering their products on the platform for sale, hence protecting purchasers from scams and frauds of making online purchases.
Besides, since the COVID-19 pandemic, book publishers experienced plummeting sales at physical bookstores due to #StayAtHome practices as well as changing consumer behaviour, i.e. the tendency for online shopping. As most Hong Kong-based publishers have very limited online presence, NoteSity offers an effective online sales channel to assist them in reaching the increasingly digital-savvy audience, boosting sales revenue and driving digital transformation.
