The Digital Marketing Executive plans and executes digital marketing activities to meet organizational objectives
Responsibilities:
• Plan and execute SEM, SEO, social media, email marketing and display advertising across Asian markets to achieve marketing targets
• Manage and monitor as well as optimize campaigns, analyses and communicate performance
• Analyze and translate marketing data to meaningful insight for performance improvement
• Work closely with CEO to develop strategic content creation
• Identify new online advertising channels and new opportunities to communicate The Edge’s message to the marketplace
• Identify trends and insights and look to optimize spend and performance
Requirements:
• University degree or similar in a marketing-based topic
• 2-3 years’ experience in digital marketing, e-mail marketing and social media
• Good command of English and Chinese