We are seeking a dynamic and creative candidate to develop persuasive and engaging marketing content strategies and materials. The candidate will be responsible for executing all consumer communications e.g. ad sell for eDM or ads, as well as producing social media content, distribution via all digital channels and enhancing the branding of honestbee to grow the business in HK.
What you'll be doing?
- Content Strategy: Build the overall content strategy for the business across platforms to align to the overall brand, campaign USPs and positioning.
- Creation of original, engaging and high quality content and marketing materials with a regular scheduling across various forms of print and digital media (i.e. leaflets, graphics, web, social media (FB, instagram), app, video, etc.).
- Copywriting in both English and Chinese on both online and offline media.
- Plan and manage content calendar, administer social media and e-marketing systems (i.e: Facebook, Instagram, eDM, CRM, App-push etc.).
- Evaluate the content to ensure continual development of new and effective content; and provide progress reports for key stakeholders.
What are we looking for?
- Excellent command of both written English and Chinese/Cantonese and be able to produce effective and engaging campaign content.
- Enjoys the energy and speed of a startup, helpful colleagues and an open office environment.
- Degree in Language, Media, Journalism, Communication or related disciplines, ideally in ecommerce/digital platforms.
- Digital savvy, prior relevant working experiences in a creative or content capacity.
- Strong understanding of how all current digital marketing channels function (Facebook, Pinterest, Instagram, Linkedin, YouTube).
- Proficient with social media (Facebook and Instagram) and online media (Website, App), experience in developing campaigns to optimize customer acquisition
- A self-starter, responsible, creative person with a positive, can-do spirit, passionate about the business and digital.
- Self-motivated with strong interpersonal, presentation and problem solving skills, and able to work under pressure to meet deadlines.
- Fresh graduates will also be considered.
- Please provide some of your previous work in both languages in a social media or ad context along with the CV for application.