Food Made Good HK is a social enterprise and membership organisation helping restaurants become
more sustainable and diners make more sustainable choices when dining out. Our members include a
broad range of foodservice providers and suppliers, including neighborhood favourites, high street chains,
pubs, workplace canteens to Michelin-starred fine dining restaurants.
Our mission is to help foodservice businesses to operate more sustainably, and our vision is that by doing
so at scale, we can create a sustainable food system. Our core value is turning passion into action.
Our Headquarters are in London, and we also have offices in Japan and Greece.
About You
The Communications and Campaigns Executive is an enthusiastic and highly motivated professional who
is organised, a great communicator, quick learner, and a self-starter. You are mission-driven and
passionate about telling the Food Made Good story.
More generally, you will be ambitious in your articulation of the solutions. You are passionate about
helping people understand the positive impact that we can have on the planet through the food we
choose to put on our plates, and you are interested in sharing knowledge, ideas, resources and solutions.
Knowledge of the food sector is desirable but not a priority.
Reports To: CEO, Hong Kong
Responsibilities
Communications
● Support the the design and execution of a campaign plan, including social and digital
communications and in-person activations. Ensure that the plan is strategically aligned to our
objectives and lead the reporting back to project stakeholders.
● Organise and support on the weekly Communications Working Group, ensuring that the
Communications Calendar is kept up to date, content is scheduled in and key stakeholders are
regularly engaged for input
● Coordinate the development of all organisational communications including social and digital
channels and the fortnightly newsletter, drawing on insights to increase engagement levels and
ensuring there is a clear narrative
● Engage with freelance translators to ensure that all necessary digital content is translated in a
timely manner and in the correct tone of voice
Marketing
● Manage the Food Made Good website and ensure that we are driving traffic towards it
● Work collaboratively with key colleagues (mainly Account Manager, Events Manager and
Sustainability Strategist) to deliver on team needs to market Food Made Good’s member services
and projects
● Identify opportunities with Account Manager to promote and highlight member achievements and
Gold Tier (high resource) members across owned and partner platforms
● Draw on industry insights and research to develop and execute a marketing plan (to complement
the existing communications plan), in order to reinforce Food Made Good’s position in the
industry and support new business opportunities
Community
● Manage the day-to-day functionality of the online community platform, ensuring it is a vibrant and
collaborative platform actively used by both food service providers and suppliers
Last updated 17 May 2021
● Prompt and encourage content development within the community, including discussions, replies
and responses, and the management of member-generated content
Stakeholder Management
● Engage with key external communications stakeholders - e.g journalists and agencies,
proactively identifying opportunities to raise the profile of Food Made Good and CEO
Line Management
● Line manage Content Intern, ensuring that there is high quality content being produced, and the
Intern is coached and provided with feedback for improvement
Skills Required
Essential
○ 2+ years of experience in a marketing/communications role
○ Digitally savvy with a strong understanding of latest digital innovation and trends
○ Undergraduate Degree - social sciences and marketing discipline will be advantageous
○ Excellent organisational skills
○ Excellent interpersonal and (written and verbal) communication skills
○ An eye for detail, with strong proofing skills
○ Experience in layout software, Photoshop, Illustrator, Canva, Wordpress, MailChimp
○ The ability to work both independently and as part of a wider team
○ Must have a strong passion and interest in both the food sector and sustainability
○ Proficiency in Google Suite and MS Office applications
○ A proactive nature, with a willingness to learn and be solutions-focussed
Desirable
○ International experience
○ Experience developing marketing and communications strategies
○ Experience executing multi-platform campaigns and evaluating performance
○ Experience using CRM such as Salesforce
○ Experience working in the foodservice sector in Hong Kong
