Eating out hasn’t changed for thousands of years, nor has operating an F&B. There is no technology that digitizes both the consumer experience and F&B operations in a delightful manner. But F&B is perhaps the largest industry on earth that has yet to be digitized.
We embarked on this challenge years ago in Silicon Valley. We tested hundreds of approaches, invented new technologies, and filed multiple patents. In our prior lives, we led innovation and e-commerce globally for Visa and American Express (and helped start Alipay along the way), so we knew the States was the wrong place to deploy it. Rather, we needed market density at the outset. So, we moved our headquarters back to our roots in Asia and are launching it globally from here.
