We believe everyone is an influencer, using affiliation as basic business model, merchants no longer need to spend thousands on ineffective marketing. Consumer can compare comments from friends and influencers before they make any purchases and even make money from their recommendations.
KOL, Celebrities recommendations are no longer reliable
It's hard for consumer to make their purchase decision (i.e. travelling to a different country may need a lot of recommendations from locals and friends)
Merchants were paying thousands of marketing fees without expected return
There are tones of platforms out there, but most of them were focused on merchant side, we focus on users, we need real sharing, real recommendations.
