About The Company
BloomMe is Hong Kong’s leading spa & salon booking platform that connects users to over 1600 of HK’s best spas & salons. BloomMe allows users to browse, book and pay for beauty treatment in 60 seconds or less using the app. Payment is handled in the app via credit card. Spas & salons join the BloomMe network as a means to fill their empty inventory time-slots, reducing overheads and as an avenue for gaining new customers.
The Role
As Marketing Manager, you will play a key role in developing and executing strategic marketing plans in order to acquire new users, convert them into customers and retain these customers through making repeated spa & salon bookings in the BloomMe app.
Our goal is to make BloomMe ubiquitous with booking spas & salons in Hong Kong.
You will work directly with Local Marketing Manager to organize and implement marketing activities both on and offline. This role also requires liaising with the Social Media Manager & Graphic Designer to ensure marketing campaigns are carried out in an effective and coordinated fashion.
Job duties:
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Create & plan marketing campaigns along with budget and performance reports & forecasts for review and approval by COO & CEO
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Work with Local Marketing Manager and Social Media Manager to ensure marketing campaigns are aligned with product offering & branding, exploring synergies between English & Chinese campaigns whenever possible.
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Develop & implement online advertising on Google and Facebook to generate new users & monitor each channel’s efficacy in conversion from downloads, to users, to customers.
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Create Social Media Plan & content plan for each month with Social Media Manager.
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Assist in creating video content with Social Media Manager
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Develop online content & SEO strategy to ensure BloomMe website ranks highly for select keywords.
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Work with freelance blogger to decide on content direction and integration with marketing plan & campaign objectives.
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Monitor BloomMe application & liaise with spas & salons to ensure spa listings, treatment names, deals, are aligned with overall marketing plan.
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Develop relationships with spas and partners to develop offers that can be offered in the BloomMe App to encourage booking activity
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Develop in-app marketing as necessary to engage with app users.