Anekdote

Choice:
We provide choice by restricting it. Only the best products are chosen based on: form and function, design and craftsmanship, elegance and surprise.

Stories:
We are obsessive about where things come from: the lesser known, the small runs and the independent studios. We strive to present the creators’ visions and stories with integrity.

Simplicity:
We are building a community of simplicity seekers and design lovers. Together we seek differentiation and refinement, not just a superficial layer of aesthetic.

Surprise:
We discover secret finds. So we can bring the unexpected in finding a gift, receiving a gift and seeing a reaction from a gift given.

Time:
We recognize that today the world is time poor. We seek to save our community time, overwhelm and decision fatigue or paralysis.

Independence:
Our revenue comes from purchases made in our online store, and not from sponsorship or advertisements. Our products are selected based on the values we believe they bring.