Why Most content marketing is BS & how you can be successful using content as strategy
28 Sep 2017 07:00pm - 09:00pm
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Campfire Creative, 5/F Remex Centre, 42 Wong Chuk Hang Road, Wong Chuk Hang
Free Event
Registration closed
Why Most Content Marketing is BS (& How You Can Truly Be Successful Using Content As Strategy)
“Content Marketing” is a term coined by enterprising marketeers in the early 2000s when they had an inkling that the marketing scene was going to change but who didn’t have the experience to understand the true dynamics of that change. Common logic at that time is that you could take an industrial economy business, apply a ‘content strategy’ to it and then expect Connection Economy type outcomes. This is the fallacy which prevails today and is mostly complete BS.
OBJECTIVE
•Learn the history of ‘Content Marketing’
•The Industrial Economy vs the Connection Economy
•Why supping the Content Marketing Cool Aid is fatal for your business
•Building a ‘self-marketed’ Connection Economy business from the ground up using Intelligent Content Marketing techniques
•Why a monopoly is the natural result of Intelligent Content Marketing
•Learn how to build your own Intelligent Content Marketed business from the ground up with limited resources - 100% FREE!
•Ask the subject matter expert all your own questions
•Meet like-minded people and share war stories!
SPEAKERS
Stephen Barnes (aka the “Hong Kong Visa Geeza”) co-founder of the Hong Kong Visa Centre and author of the Hong Kong Visa Handbook. MC’d by Simeon Kratsev a modern marketeer and digital marketing expert.
ABOUT THE SPEAKER
A law graduate of the London School of Economics, Stephen has been practicing Hong Kong immigration since 1993 and is widely acknowledged as the leading authority on business visa matters here. In 2011, from the ground up, he and his business partner started building a business based on the precepts of Intelligent Content Marketing which turn over more than USD 1 million a year having built a tribe of more than 150,000 strong in that time.
WHO SHOULD ATTEND
Any person with a business which sells expertise in any guise or any person who is thinking about establishing a business based on such expertise. You should also think about attending this event if you are frustrated with the ‘pay to play’ nature of modern internet when you know damn well the internet is and should be free!
DIRECTIONS
Campfire Creative
5/F Remex Centre
42 Wong Chuk Hang Road
MTR Wong Chuk Hang Exit A1
More Events
Campfire Creative, 5/F Remex Centre, 42 Wong Chuk Hang Road, Wong Chuk Hang
Free Event
Registration closed
Why Most Content Marketing is BS (& How You Can Truly Be Successful Using Content As Strategy)
“Content Marketing” is a term coined by enterprising marketeers in the early 2000s when they had an inkling that the marketing scene was going to change but who didn’t have the experience to understand the true dynamics of that change. Common logic at that time is that you could take an industrial economy business, apply a ‘content strategy’ to it and then expect Connection Economy type outcomes. This is the fallacy which prevails today and is mostly complete BS.
OBJECTIVE
•Learn the history of ‘Content Marketing’
•The Industrial Economy vs the Connection Economy
•Why supping the Content Marketing Cool Aid is fatal for your business
•Building a ‘self-marketed’ Connection Economy business from the ground up using Intelligent Content Marketing techniques
•Why a monopoly is the natural result of Intelligent Content Marketing
•Learn how to build your own Intelligent Content Marketed business from the ground up with limited resources - 100% FREE!
•Ask the subject matter expert all your own questions
•Meet like-minded people and share war stories!
SPEAKERS
Stephen Barnes (aka the “Hong Kong Visa Geeza”) co-founder of the Hong Kong Visa Centre and author of the Hong Kong Visa Handbook. MC’d by Simeon Kratsev a modern marketeer and digital marketing expert.
ABOUT THE SPEAKER
A law graduate of the London School of Economics, Stephen has been practicing Hong Kong immigration since 1993 and is widely acknowledged as the leading authority on business visa matters here. In 2011, from the ground up, he and his business partner started building a business based on the precepts of Intelligent Content Marketing which turn over more than USD 1 million a year having built a tribe of more than 150,000 strong in that time.
WHO SHOULD ATTEND
Any person with a business which sells expertise in any guise or any person who is thinking about establishing a business based on such expertise. You should also think about attending this event if you are frustrated with the ‘pay to play’ nature of modern internet when you know damn well the internet is and should be free!
DIRECTIONS
Campfire Creative
5/F Remex Centre
42 Wong Chuk Hang Road
MTR Wong Chuk Hang Exit A1