About the event

Synopsis:

• Personal branding is often considered as to how others talk about you when you are not in the room. It is how others perceive you – be they your clients, staff, competitors, friends and contacts, etc. Is this out of our control? NO!
• We can take charge of our own personal brand. Indeed, in the current era where mobile devices and social media are taking the scene, it is imperative for us to look at our online and offline presence. A polished bio is no longer sufficient to stand out from the competition. We all need to equip the awareness and skills to communicate a clear, consistent brand message with our audience 24×7.
• Are you interested to know more about personal branding? Join us for the evening talk by personal branding strategist, Tracy Ho. She will be sharing with us some insights on how to build an impactful “elevator pitch”, authentic brand image and specific ways to build a strong personal brand.
   

Flow of presentation:

• Introduction to personal branding – why you need a brand for career success
• Warm up exercise: “Brand Labelling”
• Self-branding assessment
• Brand positioning & messaging
• Wrap up and Q&A
   

About the speaker

Tracy Ho

Personal branding strategist, founder of Frame & Fame

Tracy is an experienced, sought-after personal branding strategist, coach, mentor, and facilitator. She is a lady entrepreneur, founder of Frame & Fame, a personal branding boutique in Hong Kong. Tracy has been at the forefront of branding and communication industry for over 13 years. She has coached people at all levels of management, from the C-Suite in large corporates to Startup founders and independent entrepreneurs. Her coaching and consulting have been an enabler for Startups, Small business owners and Entrepreneurs to discover their authentic personal brand and communicate with power and confidence in relation to lead generation, business differentiation, self-positioning or personal development.