Leads are fundamental for any business, yet hard to gain, retain and maintain. We believe it is essential to run campaigns that attract the right leads for your business and equip you with strategic audience segmentation.

Learn how to generate leads through social media driven marketing campaigns. Have a brief intro into campaign management, audience segmentation and key elements of Lead Generation marketing.

TAKEAWAYS
- Creating a Lead Generation marketing plan
- Segmenting your target audience
- Tracking and analysis of campaign performance

INSTRUCTOR
Sophia Nazer
Marketing Director & Instructor
BSD Code & Design Academy

Skills in coding and digital marketing to improve businesses and expand opportunities.
Self-taught coder and web developer through building a website based on her beloved pugs, expanding then to digital marketing to improve traffic to her site and expand into e-commerce.

DIRECTIONS
Campfire Collaborative Space
4/F Cheung Hing Industrial Building
12P Smithfield Road, Kennedy Town
MTR Kennedy Town Exit A
up the hill on Smithfield;
first building entrance on the left