THE 5 MOST COMMON MISTAKES CEOS AND STARTUPS MAKE IN COMMUNICATIONS (AND WAYS TO AVOID THEM)

CEOs and Founders spend huge amounts of time on spreadsheets with very little time or investment made on developing a clear concise and competitive communications strategy. This Mettāclass is here to help by addressing the 5 Most Common Mistakes CEOs and Start-ups Make…in Communications (and ways to avoid them).

Can you tell your story in one word? Can you tell ANY story in one word? CEOs and Founders of Start-ups find themselves presenting to investors and bankers without any clue of what they should be saying. The story of this seminar is “structure” and “audience”. Having a structure and understanding your audience are critical to developing your story.

KEY TAKEAWAYS:

This Mettāclass offers insights on:
- the 5 Common Communications Mistakes start-ups make (how to avoid them)
- Audience focused messaging
- Harnessing powerful words and language
- Message Mapping: a simple visual tool to guide your story development 
- Simple “Do’s and Don’ts” for planning to speak to media
- A follow up communications clinic with the speaker

SPEAKER'S BIO

Ray Rudowski is the Founder and Managing Director of Epic Communications Ltd a firm dedicated to offering companies structure, specialised communications trainings and C-Suite Counsel. Ray lead the crisis planning and training practices at Hill & Knowlton and Edelman clocking in 19 years of experience in helping companies and their executives develop and deliver their story. He’s a former award-winning broadcast journalist in Canada and Hong Kong covering various major stories including the Hong Kong Handover, President Clinton’s historic 1998 visit to China and UN relief efforts in Somalia. He’s a frequent expert commentator on branding, crisis and communications.