JOB OVERVIEW
Totem Media is looking for a passionate, high-energy social media producer to write, design and create branded content. You will be helping to build exciting content for global brands and their audiences on their social media (namely Weibo and WeChat). The successful candidate will have a core skill-set in writing and developing story ideas, with additional capabilities in content planning and strategies (how to make awesome content plans).
OUTLINE OF THE ROLE
- Working with our account management team, copy-writers and freelance to develop great stories
- Developing creative, monthly social content plans with brand/audience relevant ideas
- Contents will be a mix of text (stories), images (photos & infographics) and short videos
- Distributed through mainland Chinese social media, namely; Weibo, WeChat …and Meipai, Nice…
- The contents will be developed in-house and with freelancers
- Will also work on conceptualising mini-campaigns to help promote greater interest in following the brand
- Mini-campaigns may include longer-form videos, design of games/interactions and use of KOLs
YOUR SKILLS
- Great Chinese (Mandarin) writing skills
- Strength in developing content/story ideas for WeChat
- Ability to think like an editor in developing exciting, brand relevant contents for clients’ social media
- Multi-media design & creative skills …able to envision strong content ideas for digital/social
- Graphic design, video post-production …knowledge of basic design editing software
- Understanding for how social contents/creatives work and are consumed
- Strong eye for creative/design (especially in how the creative relates to a specific brand)
- A good understanding for the mainland Chinese social media landscape and audiences
ABOUT TOTEM MEDIA
Totem Media is one of China's leading, independent social media agencies. We provide social strategy, content and creative services to international brands in China, with clients including; Disney, Star Wars, Samsonite, and New Balance.
Its a fun, innovative startup culture ...run by experienced entrepreneurs in Hong Kong, Beijing and Shanghai. We are helping to shape the social media industry in China…
www.totemmedia.net