About Food Design and Us
Food is an endless source of inspiration.
In Food Design, we explore new ways to experience, to enjoy, to show the beauty and possibilities, to enhance the visual impact and create desire on Food. Food doesn't only concern our stomachs. It nourishes our eyes, our thoughts, and our sense of touch.
Food is a social glue, it brings joy and connection. By building a playful story, Food Design enlarge the experience to trigger all senses.
Food Designers do work with the diverse food stories and cultures, there are lot of things going on in the world of Food, the Food Waste Issue, the Disconnection of People and Food. It’s time for us to respect food and explore it’s full potential.
Food is an exciting new material & playground for us. Established in 2012, Run 2 Tree is the first Food Design Studio in Hong Kong. Focusing on User Enjoyment & Food Experience, our brands, HK Soap 粮品 & Sen-shoku 粮染(Food Dye) discover the potential of Food beyond Eating to Bathing & Colouring.
Food is not a negligible detail in our lives, so let's make it creative, fun, full of sense and healthy for our bodies and our minds!