If you enjoy writing exceptional, informative and engaging content with a good sense of what makes an interesting angle to a story, let’s chat!
Our client is a series B finance lifestyle startup who is looking to expand its market into Hong Kong and they are looking for a highly-driven and committed Editor to run the content production together with his team.
As an Editor, your mission will be to build and grow the company’s blog and its related distribution channels into the most recognised personal finance publisher in Hong Kong. You will support and maintain the editorial direction, tone of voice and consistency of the company’s blog and its related assets. You are an expert in the formulation and execution of written content, with a deep understanding of best practices around SEO, topic and angle identification as well as distribution of the content on various platforms.
Also, you will lead all editorial and publishing meetings. Our writers will report to you on writing assignments and assigned content generation, and you stand as the gatekeeper that ensures all content produced adheres to the company’s best practices, SOPs and style guides.
What you’ll do:
- Managing a team of writers on articles, infographics, video, social media and email creation
- Ensuring the content output is a manifestation of company’s culture and content vision
- An arbiter of all editorial best practices, style guides, resourcing schedule and SOPs
- Overall ownership of the writing team's performance metrics
- Chairing all production and publishing meetings for content output
- Publishing and optimising content for distribution on various channels
- Ownership over commercial support within the various product verticals
- Managing syndication of the company’s content through partners
Must-Haves:
- At least 3 years domain experience in writing and editorial governance on digital with SEO approach
- Knowledge in running content promotions and optimisation across multiple platforms
- Strong language (English/Traditional Chinese) and communications skills
- Very strong interpersonal skills and team management
- Retail level personal finance product knowledge preferred
- Communications graduates preferred
KPIs:
- Production of forecasted content
- Adherence of all content output to best practices, tone of voice, style guides and SOPs
- Audience growth and nurturing
- Content format delivery and quality
- Sponsored content revenue targets
- Interdepartmental creative support
- Hiring and retention of a passionate team of writers
- Team engagement and happiness